Spectrum Reach Acquires ShowSeeker: A Signal of Media Buying’s Next Phase

• Acquisition streamlines fragmented media buying, promising greater efficiency and value.
• Spectrum Reach expands its end-to-end advertising solutions for businesses across the U.S.
• ShowSeeker leadership joins Spectrum to accelerate the transformation of AdTech workflows.

A Transformational Deal in AdTech

August 25, 2025 - In a move that signals where the future of media buying is headed, Spectrum Reach, the advertising sales division of Charter Communications, has completed its acquisition of ShowSeeker, a leading provider of cloud-based order management systems.

The deal is designed to simplify the increasingly complex world of media transactions. By combining ShowSeeker’s trusted order-management and campaign execution tools with Spectrum Reach’s Innovar operational automation suite, the companies aim to deliver a fully integrated, end-to-end media intelligence solution for advertisers of all sizes.

What the Integration Delivers

For media buyers, the value proposition is clear:

• Streamlined Planning & Execution: Integration of research, proposals, campaign negotiations, approvals, ad trafficking, creative rotation, and inventory optimization across linear, streaming, and CTV.
• Automation at Scale: Reduction of manual tasks through Innovar’s automation capabilities, freeing agencies, and advertisers to focus on strategy and creativity.
• Flexibility for Every Advertiser: From small local businesses to national brands, the combined platform supports scalable, data-driven solutions.

In today’s fragmented media environment, these efficiencies could represent a step change for agencies and advertisers struggling to manage cross-platform complexity.

Leadership Perspectives

“Bringing the ShowSeeker team’s extensive order-management expertise into the Spectrum Reach family is a meaningful step forward in our goal to enhance the advertising experience for our clients,” said Rob Klippel, Senior Vice President, Product, Technology & Operations at Spectrum Reach. “In a fragmented media landscape, the integrated solution will streamline planning and execution to save agencies valuable time.”

ShowSeeker’s founder and CEO Dave Hardy will join Spectrum Reach as Vice President and General Manager. “This acquisition will further enhance ShowSeeker’s ability to deliver innovative AdTech solutions,” Hardy said. “Together with Spectrum Reach, we’ll achieve even greater milestones in helping advertisers realize efficiency and value.”

Why It Matters

The acquisition underscores a broader industry truth: media buying is no longer about siloed platforms or one-off deals -- it’s about unified intelligence and operational agility.

For Spectrum Reach, this move bolsters its ability to offer advertisers something beyond reach and scale: a streamlined, automated ecosystem that reduces the friction in buying and selling across multiple media formats.

For ShowSeeker, it represents a scaling opportunity -- extending its two decades of innovation in order management into a larger ecosystem where its technology can drive impact on a national scale.

About the Companies

Spectrum Reach is the advertising sales business of Charter Communications, Inc. (NASDAQ: CHTR). Operating across 91 markets in 36 states, Spectrum Reach delivers data-driven and creative advertising solutions that help businesses of all sizes reach audiences “anyone, anywhere, on any screen.”

ShowSeeker, founded in 2003, has been a trusted partner for video service providers by streamlining ad sales, buying, and campaign planning with its cloud-based platform. Its AdTech solutions reduce manual workload, increase operational efficiency, and optimize campaign performance.

The Myers Report will continue to track the implications of this acquisition for agencies, advertisers, and the future of automated media intelligence.