When the pandemic hit, small businesses faced an uncertain future, with many business owners scrambling for ways to stay afloat, financially, creatively and strategically. In response, Spectrum Reach doubled down on its commitment to be a champion of local businesses, providing the support and resources to help them thrive.
How Spectrum Reach Helped Businesses Adapt
To help businesses rebound and grow, Spectrum Reach developed a fully integrated suite of tools including free creative and advertising schedules, educational content and unrivaled support and resources. Spectrum Reach took a multipronged approach:
The program offered a combination of advertising services including a free three-month optimized TV schedule, dedicated support from a local sales representative, access to a complimentary customized Waymark commercial, and planning services through Spectrum Reach's self-service platform, Ad Portal.
Danny Brown (pictured top right), the owner of United Maintenance Group, used the tools and expert advice offered through the Pay It Forward program to broaden the reach of his contracting business and reach clients in new markets.
"The impact of the Pay it Forward program is immeasurable," said Brown. "It’s opened the door of opportunity for me to expand my network and grow my business, providing me with the support and services to better support my community."
No matter what the future holds, Spectrum Reach will be there to invest in communities and support local businesses across the country. By connecting communities, we will continue to rebuild and grow together.
Spectrum Reach provides data-infused marketing and advertising solutions for businesses of all sizes and helps businesses find new customers and reach anyone, anywhere, on any screen. A trusted neighbor and one-stop shop, Spectrum Reach can help businesses grown with the best insights, content, products, and people. Learn more at Spectrumreach.com.
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