Sports Viewers Love Going to the Movies - DailyTRA - MediaBizBloggers

Want to tackle the most likely moviegoers/box office patrons? Look no further than the couch on game day for the best audience for your feature film ad message. While sporting events often showcase the movie celebrities in the fan audience, today’s DailyTRA shows how, while most Americans enjoy going to the movies, the audience for sports events on TV are big fans of movies too. Whether it is the NBA finals or the World Cup of Soccer, millions of viewers have one thing in common - they tend to go more often to the movies. With TRA’s patented Media TRAnalytics®, you can now tailor your motion picture media spend to get the right message to ‘The Right Audience’, which in this case is the regular moviegoer.

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