Winter is quickly approaching and with it comes dry air and static cling. Fabric softeners alleviate this pesky problem but how will your message reach your consumers? If you’re relying only on age and gender demographic ratings to find prospects, your message isn’t being heard by The Right Audience™. Out of the top 10 rated Network shows only Two and Half Men has a heavy concentration of Fabric Softener Buyers. By utilizing TRA’s Media TRAnalytics® you’ll have the ability to leverage consumer purchase data, and move beyond just ratings in the media planning and buying process. With TRA you’ll be able to find the greatest concentration of your buyers, so that your message won’t be left out in the cold this winter.
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