Stop Watering Down Your Media Plan- DailyTRA
Water, water everywhere but are your brand’s purchasers there? Are they in the audience off the media you buy? Based on the top rated Cable Programs for the week of Dec 6th, USA’s WWEand ESPN Sportscenter indexed the highest for heavy Bottled Water purchasers. That means you can stop watering down your media investment by wasting dollars on programs that don’t deliver the viewers who purchase the product. With TRA’s patented Media TRAnalytics®, advertisers such as Dasani, Nestle and Poland Springs are now able to find The Right Audience™ – those who purchased their specific brand of water and those who are likely to purchase any brand of water. Armed with this information, advertisers are now able to put together the most comprehensive media buying plans to maximize their ROI.
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