(Subscriber Report) Emerging Company Profile: Sir Groovy. A New B-to-B Online Music Search Engine

By The Myers Report Archives
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Sir Groovy is an online-based music search company using patent-pending algorithmic artificial intelligence to “assist TV networks, studios, independent producers, commercial production companies and other professional producers by expediting the process of finding and purchasing music rights from premium labels and noteworthy artists worldwide as well as finding and instantly licensing music from independent labels and performers to replace costly major label music in a hip, authentic way,” says Vic Sarjoo, CEO of Sir Groovy

Sir Groovy is an online-based music search company using patent-pending algorithmic artificial intelligence to “assist TV networks, studios, independent producers, commercial production companies and other professional producers by expediting the process of finding and purchasing music rights from premium labels and noteworthy artists worldwide as well as finding and instantly licensing music from independent labels and performers to replace costly major label music in a hip, authentic way,” says Vic Sarjoo, CEO of Sir Groovy (vs@sirgroovy.com).

The extended company profile on Sir Groovy is available to corporate subscribers to Jack Myers Media Business Report. This week’s full subscriber-only report shares more details on the Sir Groovy service and business model and explains how media companies are monetizing their owned music libraries through Sir Groovy. This bonus report is a supplement to our weekly Subscriber-Only report and is provided for information and advisory purposes. The management of Sir Groovy participated in the preparation of this report.

Sir Groovy: A Powerful Music Search Engine & Rights Exchange

Here’s the situation: You’re a television executive and you’re running a big promo campaign for one of your hottest shows. The creatives need music in the styles of Kanye West, Lady Gaga and Frank Sinatra. Deadlines are approaching. They need that music now. Production music isn’t nearly good enough but your budget won’t allow you to pay the hefty premium to license authentic Kanye or Lady Gaga, and you certainly won’t be able to pay the lofty sums necessary to license Sinatra singing jazz standards. You don’t have time or staff to contact the publishers and labels who control the rights to these famous artists, and you certainly have no time for the endless negotiations with the hydra of numerous rights-holders. There is now a company that can solve your music search, licensing, and budget needs instantly: Current clients using Sir Groovy include Fox Searchlight Pictures, MTV Networks, MSG Networks, CBS, Disney/ABC and more. For more information e-mail license@sirgroovy.com or call 914-777-0579.

The members of Sir Groovy’s music exchange offer the largest rights-cleared repertoire of independent and major label content. However, instantaneous rights clearance only alleviates some of the problems of a creative search for music. Up until now, music search and discovery has been an arduous, linear and time-consuming process. But Sir Groovy now makes music discovery and licensing easy for creative executives and producers who are seeking the perfect, individual, on-target music tracks for their productions.

Sir Groovy’s powerful music search engine uses artificial intelligence to make accurate professional search possible across all the music of the exchange members, even unlabelled independent entertainment assets that has not yet been coded with accurate metadata. Sir Groovy’s algorithms and artificial intelligence have been developed by some of the top minds in the entertainment, technology, and artificial intelligence fields.

“This is a master plan to advance an entire industry,” said Dr. Harold Vogel, author of Entertainment Industry Economics and former head of entertainment and media for Merrill Lynch. “Sir Groovy provides solutions that combine search algorithms and contract law features to form an active and much more efficient marketplace for both buyers and sellers of rights.“ (Dr. Vogel is on the board of Sir Groovy.) Rupert Perry, a former president of EMI Records and Sir Groovy board member comments, “There is no end of wonderful music content to be discovered in Sir Groovy’s exchange model from both labels and publishers large and small. Labels and publishers are keen to find new partners to help develop more efficient ways of monetizing their content.”Greg Sill, Music Supervisor for Friends, Full House, and ER adds, “It’s a new world for the TV and music industry, and Sir Groovy is bringing it into the 21st Century.”

Producers, now armed with Sir Groovy, can simply type “Kanye” or “Lady Gaga” or “happy sentimental Sinatra” into the Sir Groovy search exchange and they will find all of the similar sounding music available, with all rights pre-cleared from exchange members, even if that music has little or no metadata attached to it. “It’s like having an iTunes for music licensing,” commented David Jaunai, Director of Post Production Audio at Creative Group in New York, which serves clients like ABC, CBS, NBC, CNN, MTV and ESPN, “Finally everyone from our editors to the producers can now search and obtain music for their productions without any red tape.”

Monetizing Media Companies’ and Producers’ Music Assets

Sir Groovy also enables clients that own catalog music assets that they have archived but cannot search to organize and monetize their asset. In many cases, the promotion and production arms of these companies are spending money to recreate music that they already own and could reuse at zero cost if it was easily accessible. For these companies Sir Groovy is providing software and search algorithms to monetize their wholly owned music assets while also finding fresh, hip and budget-friendly soundtracks. Two of Sir Groovy’s television clients have listed their music on the Sir Groovy exchange to be licensed for use by other film, TV and gaming companies.

About Sir Groovy

Sir Groovy is an online based B2B music search company located in Westchester New York. It focuses on using patent-pending artificial intelligence to help its customers – studios, producers and TV networks -- expedite the process of finding and purchasing music synch rights. Current clients include Fox Searchlight Pictures, Discovery, MTV Networks, ESPN, CBS Television and MSG Network. Contact Vic Sarjoo, CEO of Sir Groovy (vs@sirgroovy.com).

Jack Myers provides advisory services to emerging companies that serve the evolving needs of media companies, agencies and marketers. He serves as a non-paid member of the Board of Advisors of Sir Groovy.

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