Sunday Night Oscars Score High Purchaser Rating Points for Fabric Softener Buyers - DailyTRA

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What are the best programs to advertise on in order to eliminate waste and achieve higher ROI? Buying on the top rated shows does not necessarily mean that you will be reaching The Right Audience™ for your product, as demonstrated in the chart below. Of the eleven top rated programs for the week of Feb 21st, two programs created opportunity for advertisers of Fabric Softener sheets to maximize their exposure – that is, buyers of fabric softener were enjoying Oscar’s Red Carpet and Award show more than any other program for that week. With this information from TRA’s Media TRAnalytics®, advertisers are able to reallocate media investment accordingly, thus reducing waste and capitalizing on the opportunity to grow sales.

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