Do you know the best Broadcast programs to advertise on to sell your product? Go ahead…guess! OR… take the guess-work out of your planning by using TRA’s Media TRAnalytics® which will provide you with valuable insights into who is purchasing your products and what their viewing habits are. With information like this in your media planning arsenal, advertisers will now be able to eliminate wasteful spending and increase the efficiency of dollars spent by tailoring each of their advertising campaigns to a more specific segment of the viewing audience. This will lead to more effective advertising campaigns; powered by the knowledge that now you have the right information to make the right decisions to increase your bottom line.