Out with the old, in with the new! Why waste time (and money) putting together your media plan using plain old ordinary ratings points aka POOR points, based on age and sex demographics? It makes achieving maximum ROI impossible. With TRA’s patented Media TRAnalytics®, advertisers are now able to plan media using Purchaser Rating Points™, aka PRP™ to help them tailor their media spend to reach the most likely viewers – those who will purchase the product. This allows advertisers to trim the waste from their media spend and improve their ROI. For example, in the chart below, more Snack Bar and Toaster Pastry buyers watch Modern Family, making it a hit for advertisers wanting to get their message out to The Right Audience™. Only with Media TRAnalytics® advertisers are able to get this information with a few simple clicks of a button. Times are changing!