Only with TRA’s patented Media TRAnalytics® can advertisers match actual tuning behavior with purchases made by the same household, making for a unique ability to improve ROI. This enables advertisers to find The Right Audience®, at the right time and in the right environment to increase their exposure and ultimately, ROI. It also directly allows advertisers to target messages to specific buyers such as those of their competitor’s brands as well as purchasers who are not loyal to any brand. In the example below, viewers of TLC’s Say Yes to the Dress purchased a whole range of products including; Salty Snacks & Popcorn, Deodorant, Toaster Pastries/Tarts, Skin Care and Mouthwash. Also, viewers were less inclined to purchase goods such as; Fabric Softener, Coffee, Cheese, Diapers and Soup. To find out more about TRA, please visit www.traglobal.com.