Ten Reasons Why The Next Facebook & Google Combined will Either be Hearst, Meredith, Conde Nast or Time Inc. - Steve Blacker - MediaBizBloggers

1. Each of the above media companies have millions of paid subscribers who are brand advocates of their numerous magazines. These subscribers cross many different interest levels such as beauty, fashion, travel, cooking, etc and cover all key major demos and age brackets. Many of these subscribers have had long term relationships with these companies and their brands.

2. In addition the magazines from these companies are continually capturing new consumers through their newsstand sales.

3. These magazine companies have huge data bases, E-mail addresses, etc. of most of their existing subscribers and even newsstand buyers. Plus millions of E-mail addresses.

4. Every one of their magazines already have existing Web sites and a growing market of APP customers.

5. They already have strong relationships with major advertisers.

6. What's missing is the technology and software to take all of the above to create a huge video social network and search engine from the data and E-mail addresses these companies already have. They require a way to engage consumers to create videos, supply personal information and continue to do so on a regular basis.

7. Thus, a proven creative strategy that engages people to participate is another key requirement.

8. This expertise currently exists and is being launched by a major international digital company in early 2011. This company also has proprietary software that can sort consumer videos by demos, geographic location, interest levels etc.

9. This new company has the proven ability to attract consumers to submit videos due to their proprietary and exclusive creative programs and major entertainment company relationships. They have done so for a host of major Fortune 500 companies already.

10. One major magazine company will be offered both a test opportunity and exclusive usage for 9 months. The rest will be history.

Steve's new book You Can't Fall Off The Floor - The Insiders' Guide to Re-Inventing Yourself and Your Career chronicles his 50 year career working for over 25 different companies with 189 lessons learned and insider tips from Gayle King, Cathie Black, Chuck Townsend and 28 others; Blacker is still going strong today as a partner in Frankfurt & Blacker Solutions, LLC. His web site is blacker-reinventions.com and e-mail address is blackersolutions@aol.com

Read all Steve’s MediaBizBloggers commentaries at Media Reinventions.

Check us out on Facebook at MediaBizBloggers.com
Follow our Twitter updates @MediaBizBlogger

MediaBizBloggers is an open-thought leadership blog platform for media, marketing and advertising professionals, companies and organizations. To contribute, contact Jack@mediadvisorygroup.com. The opinions expressed in MediaBizBloggers.com are not those of Media Advisory Group, its employees or other MediaBizBloggers.com contributors. Media Advisory Group accepts no responsibility for the views of MediaBizBloggers authors.