Ten Reasons Why the Oprah Brand Continues To Be One of the Strongest Brands in the World - Steve Blacker - MediaBizBloggers

If most brands followed Oprah's core values they could probably become number one in their field too.

1. Oprah always puts the consumer, viewer and reader first.

2. Oprah never compromises her values, standards or ethics.

3. Oprah is the first one to admit it if she ever makes a mistake.

4. Oprah is continually evolving and changing to stay on top of all new and emerging consumer trends whether it be in the environment, politics, books, whatever.

5. Oprah does not take her success for granted and is humble enough to never show any sense of entitlement.

6. Oprah is constantly giving back to society around the world.

7. While the Oprah brand has many platforms; she is careful to not over extend herself or over promote herself. Each brand extension is unique and generates a strong consumer benefit.

8. Oprah constantly surprises people in a positive way that brings value to the consumer.

9. Oprah is constantly discovering new talent to add to her brand platform i.e. Nat Berkus.

10. Oprah has a designated brand protector; Gayle King who makes sure that rarely does anything ever happen that can tarnish the brand's image.

Steve's new book You Can't Fall Off The Floor - The Insiders' Guide to Re-Inventing Yourself and Your Career chronicles his 50 year career working for over 25 different companies with 189 lessons learned and insider tips from Gayle King, Cathie Black, Chuck Townsend and 28 others; Blacker is still going strong today as a partner in Frankfurt & Blacker Solutions, LLC. His web site is blacker-reinventions.com and e-mail address is blackersolutions@aol.com

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