The 31 Best Things CMOs Said at the ANA Conference

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Here are the best things more than 30 CMOs had to say at the ANA conference.

If you don’t have brave, you don’t have brand. -- Jeff Charney, Progressive

The most dangerous words in marketing: "We’ve always done it this way." -- Bradley Jakeman, Pepsi

Dance with controversy. -- Melisa Goldie, Calvin Klein

The most critical thing a 21st century brand must do is stand for something. -- Jonathan Mildenhall, Airbnb

Generosity is a competitive advantage. -- Dana Anderson, Mondelez

The enemy is ubiquity. -- Loren Angelo, Audi

You only get one chance to be out front. Platforms get saturated, people move on. -- Linda Boff, GE

I don’t think advertising is dead. I think it’s craving courage. -- Robert Lynch, Arby’s

Don’t be afraid of the smartest people in the room. Embrace them. -- Denise Karkos, TD Ameritrade

Tension and debate have to be a part of the creative process. -- Melisa Goldie, Calvin Klein

Young people don't own cool, growth or innovation. Products can adjust, logos can change entirely, but meaning is ageless. -- Mark-Hans Richer, Harley-Davidson

Content is content. We fall in love with great storytelling. -- Linda Boff, GE

Lean in to the uncomfortable truth. -- Jonathan Mildenhall, Airbnb

I am sick and tired as a client of sitting in agency meetings with a whole bunch of white straight males talking to me about how we are going to sell our brands that are bought 85% by women. -- Bradley Jakeman, Pepsi

If you don’t disrupt, you’re wasting money. -- Jeff Charney, Progressive

Deliver distinguished, progressive solutions. Challenge convention. -- Loren Angelo, Audi

We don’t believe in B2B or B2C, we believe in B2H. We market to humans. -- Linda Boff, GE

Our vision is to be relevant and compelling. But just as important is the resolve to stick to it.  -- John Weston, Mayo Clinic

There’s no such thing as digital marketing.  There’s just marketing. We live in a digital culture. -- Bradley Jakeman, Pepsi

To really engage a lot of people, you have to be prepared to lose some people along the way. -- Melissa Goldie, Calvin Klein

Nothing would matter if the content we created wasn’t interesting, contagious and shareable. -- Linda Boff, GE

Take control of the conversation, don’t let the conversation control you. -- Robert Lynch, Arby’s

Don’t get caught up in the analytics and let fear take over. -- Melisa Goldie, Calvin Klein

All the science of marketing is useless if you don’t have a truly authentic brand. -- Denise Karkos, TD Ameritrade

I have sworn off programmatic! I think the topic is finished! -- Dana Anderson, CMO Mondelez

Ad blocking, viewability, none of it matters without great work. -- Linda Boff, GE

Flexibility is the new stability. -- Kira Wampler, Lyft

We need to build cultures that are restless and dissatisfied if we are to disrupt the disrupters. -- Bradley Jakeman, Pepsi

Sometimes you gotta run before you can walk. -- Loren Angelo, Audi

Hiring Justin Bieber was the most difficult decision I’ve made in 15 years on the brand. -- Melisa Goldie, Calvin Klein

Airbnb, Uber, Facebook: They are the turd in my packaged goods punchbowl. -- Dana Anderson, CMO Mondelez

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