The Ad Council released new creative assets this week to support crisis relief for Ukrainians as part of the organization's Disaster and Crisis Relief Campaign. The campaign enables the Ad Council to get into market quickly, usually within a few days of a disaster or other crisis, when funds are needed most.
The Disaster and Crisis Relief Campaign has been used to fundraise for disasters like the California wildfires; hurricanes Harvey, Maria, Irma, and Katrina; and the earthquake in Nepal. Now, the new campaign assets will support Ukrainians in the ongoing humanitarian crisis. The assets, including digital banners, digital out of home and live announcer copy, were created in-house by the Ad Council Content Studio.
"Our hearts are with the millions of civilians caught in the humanitarian crisis in Ukraine," said Ad Council President and CEO Lisa Sherman. "With our platform and creative studio, we knew just how important it was that we act quickly to provide Americans with the right resources and information to support. I'm confident that the media community will support this critical effort."
To support those affected by the humanitarian crisis, the campaign drives consumers to SupportCrisisRelief.org and encourages donations to support victims as they happen, with funds distributed through GlobalGiving. Financial donations, more than goods, help support communities in crisis and in the immediate aftermath of a disaster. They are also critical for longer-term recovery efforts -- they can respond to changing needs as people move to safety, resettle, or rebuild.
For more information and assets, visit the Disaster and Crisis Relief Campaign home page.
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