The Answer to Achieving ROI Could Mean Royal Pains - DailyTRA
With what is rumored to be the most watched event of the decade, the Royal Wedding is finally over, but another royal is coming to the center of attention…USA’s Royal Pains! One of the top rated Cable programs for the week of Feb 21st; Royal Pains led the way among Cruise Enthusiasts. Cruise lines wanting to find The Right Audience™ should learn that while some programs may generate okay results, other programs will generate great results! The viewers of programs like Royal Pains are also Cruise purchasers. Information like this, derived from TRA’s Media TRAnalytics®, helps advertisers to create media buys that make sense – buys that eliminate waste and allow for higher ROI – an advertiser’s ultimate goal.
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