The Day The "New York Times" Stopped Coming - Steve Rosenbaum - MediaBizBloggers

So, Saturday was an average day. A plain ordinary morning. I went to the door, and it wasn't there. The Timeswas missing.

My first thought, a neighbor had taken it. That used to happen when the guy who walked naked in front of his apartment lived down the hall, but he's long gone. Then I glanced up and down, sure enough - the Timeswas missing from all the doors in the hall. Gone.

Now, this had been coming for a few days - first it was late, then it was down in the lobby to be grabbed as I left for work. There was some issue with the building and delivery. And as if in slow motion, the Timesmoved further and further away from my door. Now, it is gone.

So, I didn't want to be a baby. After all, I've got a computer. Well, the truth is my family has a lot of computers. We've got iPhones with the Timesapp on them. We've got laptops. We've got a desktop or three. So, what's the big deal? Ink on dead trees or zeros and ones. Same thing, right?

So, I tried not to care. I just decided I'd pour myself a cup of coffee and read it online. Okay, sure. No problem.

But I couldn't do it in quite the same way. I clicked, and flipped, and glanced, and read. But my eyes glazed over. I could 'browse' but I couldn't read. Kind of like the way you flip through magazines at the newsstand. Furtive glances on pages that you didn't pay for. But reading? No way could I read in the same way.

The next day, the danger passed. The paper arrived on my doorstep. And, to test my theory, I read yesterday's paper. Wow, there's so much in there that I didn't get from my browsing online. More depth. New stories (or so it seemed). More 'engagement' - a word the Web uses all the time. Now maybe this is just a story of old habits dying hard. Maybe a generation that grows up on the iPhone and the laptop will have the same warm fuzzy feeling toward the paper at the door that I do. Maybe.

Or maybe not.

I've always believed that the Timeswould be the Times - whatever the medium that delivered it. And in fact, I believed that the new digital Timeswould be better. More room, more depth, more video, more community, more good things.

But then, I had a day without the Times.

Now, I'm not so sure.

Steven Rosenbaum is the CEO and Co-Founder of Magnify.net - a fast-growing video publishing platform that powers more than 50,000 web sites, media companies, and content entrepreneurs to aggregate and curate web video from a wide variety of web sources. Currently Magnify.net publishes over 50,000 channels of Curated-Consumer Video, and is working closely with a wide variety of media makers, communities, and publishers in evolving their content offerings to include content created by, sorted and reviewed by community members. Rosenbaum is a serial entrepreneur, Emmy Award winning documentary filmmaker, and well known innovator in the field of user-generated media production. Rosenbaum Directed and Executive Produced the critically acclaimed 7 Days In September, and his MTV Series Unfiltered is widely regarding as the first commercial use of Consumer Generated Video in US mass media. Steve can be contacted at steve@magnify.net Follow Steve Rosenbaum on Twitter: www.twitter.com/magnify

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