The Future of Retail and Consumer Pathways
As consumers move seamlessly between digital and physical experiences, the rise of a new generation of retailers is creating a wave of change in the retail sector both from e-commerce and traditional players. Issue No.9 of MEC Business @ Bloomberg Media takes a detailed look at the paradigm shift between consumers and manufacturers and brands, unpacking how to strategize around the purchase journey to deliver on audience expectations through experimentation and innovation.
Clickhere to read more on:
The Next Retail Frontier: Challenges and opportunities ahead
Shifting Cultural Pathways: Millennials and malls
Innovation on the Horizon: How retailers are forging ahead
Strategic takeaways: How to be ready for whatever comes next
You can also download a PDF of MEC Business @ Bloomberg Media Issue 9 here.
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