The Future of Retail and Consumer Pathways

Wavemaker Business @ Bloomberg Media

As consumers move seamlessly between digital and physical experiences, the rise of a new generation of retailers is creating a wave of change in the retail sector both from e-commerce and traditional players.  Issue No.9 of MEC Business @ Bloomberg Media takes a detailed look at the paradigm shift between consumers and manufacturers and brands, unpacking how to strategize around the purchase journey to deliver on audience expectations through experimentation and innovation. 

Click here to read more on:

The Next Retail Frontier: Challenges and opportunities ahead

Shifting Cultural Pathways: Millennials and malls

Innovation on the Horizon: How retailers are forging ahead

Strategic takeaways: How to be ready for whatever comes next

You can also download a PDF of MEC Business @ Bloomberg Media Issue 9 here.

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