The Growing eSports Marketplace for Brands

Culture Vulture - Mindshare InSites
Cover image for  article: The Growing eSports Marketplace for Brands

This week on Mindshare’s Culture Vulture Live, Alexis Fragile explores the rise of eSports in North America.

The eSports marketplace has grown to over $140 million in North America. These live events, where professional gamers compete on stage in digital multi-player games like League of Legends, sell out stadiums and draw millions of online views.


Twitch, a live streaming video platform owned by, has become the leading online gaming network, where over 45 million monthly visitors watch others game live or broadcast their own games. And now YouTube is entering this highly engaged space with their YouTube Gaming service, debuting yesterday.

There is tremendous opportunity for brands to get involved. It follows a Communi-Seeking trend Mindshare identified where people are seeking out new ways to connect to others. For brands, this is about connecting with highly engaged and elusive young male consumers.

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