The JackMyers Ad Sales Awards: 2007 Television Advertising Sales Best Practices & Performance

By Jack Myers TomorrowToday Archives

For the past 24 years, JackMyers Media Business Report has provided the industry with insights on media sales organization performance and media sales best practices, based on primary research conducted among advertisers, media buyers, media planners and senior agency executives. This year, we're introducing the new JackMyers Advertising Sales Best Practices Awards, recognizing the media sales organizations that deliver outstanding resources and support services and value. We are also recognizing industry leaders who, based on the JackMyers research, demonstrated excellent performance. Awards are presented based on ratings provided by two respondent groups: advertisers/media planners/senior agency executives and agency media buyers.

Career Recognition Award
More than 20 Years of Leadership and Outstanding Performance
Jon Nesvig, Fox-TV
President of Sales
 
Outstanding Sales Executive
Jon Steinlauf, Scripps Networks
Senior Vice President, Advertising Sales: Scripps Networks
Executive in charge of ad sales and ad sales marketing for HGTV, Food Network,
DIY, Fine Living and Great American Country
 
Runner Up
Evan Sternschein, Discovery Communications
EVP Advertising Sales and Network Strategy
 
Outstanding Overall Sales Organization
Scripps Networks (HGTV/DIY)
 
Runners Up:
Discovery Channel, CBS Sports, Turner Entertainment, The Weather Channel,
Scripps Networks (Food Network/Fine Living), Fuse, Cartoon Network
 
Most Improved Sales Organization
Discovery Channel
 
Runners Up:
GSN, The CW, Fuse
 
Outstanding Emerging Network Sales Organization
Current TV
 
Outstanding Sales Executives Award:
(Sales Executives are Responsive to Needs and Interests)
 
Voted by Advertisers, Media Planners, & Senior Agency Management:
Turner Entertainment Networks, CNN (tie)
 
Voted by Agency Media Buyers:
Fox-TV
 
Runners Up:
Discovery Channel, Turner Sports, The CW, Fox News, CBS Sports, NBC-TV
 
JackMyers Best Practices Award: Organization Delivers on Promises
Voted by Advertisers, Media Planners, & Senior Agency Management
Turner Entertainment Networks
 
Voted by Agency Media Buyers
CBS Sports
 
Runners Up:
A&E, Cartoon Network, Fox-TV, FX Networks, HGTV
 
JackMyers Best Practices Award: Networks Deliver Most Engaged Audiences
Voted by Advertisers, Media Planners, & Senior Agency Management:
Scripps Networks (HGTV/DIY)
 
Voted by Agency Media Buyers:
Scripps Networks (HGTV/DIY)
 
Runners Up:
Discovery Channel, ESPN
 
JackMyers Best Practices Award: Trusted Environment for Advertising
Voted by Advertisers, Media Planners, & Senior Agency Management:
Discovery Channel
 
Voted by Agency Media Buyers:
Scripps Networks (Food Network/Fine Living)
 
Runners Up:
Scripps Networks (HGTV/DIY), ESPN, CBS Sports, Hallmark Channel,
TLC/BBC America, National Geographic, Nickelodeon, The Weather Channel
 
JackMyers Best Practices Award: Valuable Non-Traditional Opportunities
Voted by Advertisers, Media Planners, & Senior Agency Management:
Scripps Networks (HGTV/DIY)
 
Voted by Agency Media Buyers:
Current TV
 
Runners Up: 
The CW, ESPN, The Weather Channel, Fuse

Congratulations to all the winners. For a detailed methodology on the research process used to identify these selections, please e-mail jm@jackmyers.com

Since 1984, the results of JackMyers surveys have provided the management of media sales organizations with insights and intelligence to enable them to improve their support services and organizational infrastructure. Throughout 2008, we will survey the community and present awards for television, digital media, print, out-of-home and other advertising and media sales organizations and individuals. In 2008, Myers Publishing will introduce events and sponsored programs to appropriately recognize these industry leading organizations and individuals.


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