The JackMyers Ad Sales Awards: 2007 Television Advertising Sales Best Practices & Performance
For the past 24 years, JackMyers Media Business Report has provided the industry with insights on media sales organization performance and media sales best practices, based on primary research conducted among advertisers, media buyers, media planners and senior agency executives. This year, we're introducing the new JackMyers Advertising Sales Best Practices Awards, recognizing the media sales organizations that deliver outstanding resources and support services and value. We are also recognizing industry leaders who, based on the JackMyers research, demonstrated excellent performance. Awards are presented based on ratings provided by two respondent groups: advertisers/media planners/senior agency executives and agency media buyers.
| Career Recognition Award |
| More than 20 Years of Leadership and Outstanding Performance |
| Jon Nesvig, Fox-TV |
| President of Sales |
| Outstanding Sales Executive |
| Jon Steinlauf, Scripps Networks |
| Senior Vice President, Advertising Sales: Scripps Networks |
| Executive in charge of ad sales and ad sales marketing for HGTV, Food Network, |
| DIY, Fine Living and Great American Country |
| Runner Up |
| Evan Sternschein, Discovery Communications |
| EVP Advertising Sales and Network Strategy |
| Outstanding Overall Sales Organization |
| Scripps Networks (HGTV/DIY) |
| Runners Up: |
| Discovery Channel, CBS Sports, Turner Entertainment, The Weather Channel, |
| Scripps Networks (Food Network/Fine Living), Fuse, Cartoon Network |
| Most Improved Sales Organization |
| Discovery Channel |
| Runners Up: |
| GSN, The CW, Fuse |
| Outstanding Emerging Network Sales Organization |
| Current TV |
| Outstanding Sales Executives Award: |
| (Sales Executives are Responsive to Needs and Interests) |
| Voted by Advertisers, Media Planners, & Senior Agency Management: |
| Turner Entertainment Networks, CNN(tie) |
| Voted by Agency Media Buyers: |
| Fox-TV |
| Runners Up: |
| Discovery Channel, Turner Sports, The CW, Fox News, CBS Sports, NBC-TV |
| JackMyers Best Practices Award: Organization Delivers on Promises |
| Voted by Advertisers, Media Planners, & Senior Agency Management |
| Turner Entertainment Networks |
| Voted by Agency Media Buyers |
| CBS Sports |
| Runners Up: |
| A&E, Cartoon Network, Fox-TV, FX Networks, HGTV |
| JackMyers Best Practices Award: Networks Deliver Most Engaged Audiences |
| Voted by Advertisers, Media Planners, & Senior Agency Management: |
| Scripps Networks (HGTV/DIY) |
| Voted by Agency Media Buyers: |
| Scripps Networks (HGTV/DIY) |
| Runners Up: |
| Discovery Channel, ESPN |
| JackMyers Best Practices Award: Trusted Environment for Advertising |
| Voted by Advertisers, Media Planners, & Senior Agency Management: |
| Discovery Channel |
| Voted by Agency Media Buyers: |
| Scripps Networks (Food Network/Fine Living) |
| Runners Up: |
| Scripps Networks (HGTV/DIY), ESPN, CBS Sports, Hallmark Channel, |
| TLC/BBC America, National Geographic, Nickelodeon, The Weather Channel |
| JackMyers Best Practices Award: Valuable Non-Traditional Opportunities |
| Voted by Advertisers, Media Planners, & Senior Agency Management: |
| Scripps Networks (HGTV/DIY) |
| Voted by Agency Media Buyers: |
| Current TV |
| Runners Up: |
| The CW, ESPN, The Weather Channel, Fuse |
Congratulations to all the winners. For a detailed methodology on the research process used to identify these selections, please e-mail jm@jackmyers.com
Since 1984, the results of JackMyers surveys have provided the management of media sales organizations with insights and intelligence to enable them to improve their support services and organizational infrastructure. Throughout 2008, we will survey the community and present awards for television, digital media, print, out-of-home and other advertising and media sales organizations and individuals. In 2008, Myers Publishing will introduce events and sponsored programs to appropriately recognize these industry leading organizations and individuals.
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Jack Myers
Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection…
