The Myers Report 2025–2026 Economic Forecast: Specialty Channels Gain as Industry Growth Slows

Amid a climate of macroeconomic caution and tightening marketing budgets, The Myers Report 2025-2026 Advertising and Media Economic Forecast provides a granular, data-rich view into where advertising dollars are flowing -- and why. As uncertainty looms, advertisers are gravitating toward specialty and performance-oriented media channels, fueling growth in targeted sectors even as the overall market slows. The excerpted data from this foundational 75-page economic blueprint -- an essential guide for advertisers, agencies, and media sales leaders -- underscores a shifting paradigm in how and where brands invest to reach fragmented, increasingly elusive audiences.