The Next Great Chapter: Adrian Awards Focus Categories 2022

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This is a time of great change in the hospitality industry, and the Adrian Awards are embracing change with a focus on The Next Great Chapter.

This year’s Focus Categories are:

  • Diversity, Equity & Inclusion Marketing: Inclusive marketing that considers diversity in all forms, to include LGBTQA+
  • Recruitment Marketing: Tactics used to attract and retain employees
  • Audience Marketing on New Platforms: Marketing programs on new consumer or technology channels including TikTok, Metaverse, Gaming, NFTs

Also, new entry categories include Brand Activation, Connected TV/Streaming/Linear, Experiential Marketing, and Content Marketing. Enter the work you feel best captures The Next Great Chapter in any of 42 categories in the divisions of Advertising; Digital; Public Relations/Communications; and Integrated Campaigns.



HSMAI Top 25 & Lifetime Awards

Nominations are also being accepted for the 2022 class of HSMAI Top 25 Extraordinary Minds in sales, marketing, revenue optimization, and distribution. Nominations are also open for Lifetime Achievement Awards in marketing and public relations.



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