This week on Mindshare’s Culture Vulture Live, Amanda Hechinger on our Life+ team talks about artificial intelligence in the spirits industry.
A team of scientists at Heidelberg University in Germany have developed a synthetic tongue that taste tests whiskey. It uses a combination of 22 florescent dyes to determine the origin and flavor notes of any whiskey. It can tell you what kind you’re drinking and if you’ve been sold something fake instead of that expensive pour that you ordered.
But if whiskey’s not your drink, that’s okay. The team is also working on using the synthetic tongue to do the same kind of taste test for red wine.
And they’re not the only ones who’ve gotten thirsty for data about their drinks. For example, recently Virgin Holidays teamed up with IBM Watson to create a custom rum, based on the words used in people’s social media posts. Watson analyzed the info from more than 15 million public posts to help create a special new drink.
These developments are part of a larger theme that we’re tracking at Mindshare called People vs. Machines. In fact, it’s one of the big trends that we’re following and writing about at this year’s Cannes Lions festival.
Every new advance in tech blurs the lines between things that only people can do versus what machines can do. The ever-increasing amount of data out there is changing the world. The question is: can your brand keep up?
Follow us on the ground at Cannes to get the most up to date info on AI, voice recognition and more, so you won’t be surprised when your next drink comes with a side of technology.
For more info on the latest in adaptive marketing visit MindshareInTheLoop.com.
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