The holiday season brings big meals and lots of leftovers. Sometimes these leftovers are wrapped up and stored for another meal, sometimes they are wrapped up and given to friends and neighbors and sometimes they are wrapped up and donated to soup kitchens. But the common thread here is that the leftovers are usually wrapped up. In order for advertisers such as Reynolds and Saran to make sure their media plans are wrapped up just right and geared towards “The Right Audience™”, they need to look beyond traditional demographics such as age and sex and make sure they reach their purchasers in the right environment. TRA’s Media TRAnalytics® provides just that!