Earlier this week, I was invited to speak at Jeff Pulver's Social Communications Summit #SocComm. It was one of the most fascinating events I have ever attended. First, there were a group of extraordinary speakers including: @garyvee, @jeffjarvis, @kenbot and @ chrisbrogan. But, as extraordinary as the speakers were, the attendees were more so. Everyone I spoke with during the day was extremely optimistic about the future and the opportunities that social media technologies will afford them. But, more importantly, everyone seemed to be energized and empowered in a way that I truly have never seen. The source of the empowerment was obvious -- they felt that they had a voice.
What a remarkable day.
My job was to entertain the crowd with thought provoking anecdotes and aphorisms and, if possible, create conflict by dowsing naive ebullience with facts and historical context. I did my best. But, try as I might, I could not escape the sheer power of technologically empowered social force in the room.
If you're wondering what I'm talking about, here are a few of the 500+ tweets that were sent while I was speaking. Dozens of audience members used their PDA's or laptops to send these small 140 character messages to their followers in real time.
Note: What you are about to read is a collection of tweets that share the common key phrase "Shelly Palmer." This is a digest assembled to make it easier for you to read here. In their original form, these micro-blog posts appeared in the news feeds of the followers of these individual tweeters with the intention of being read in near real time.
karengg Shelly Palmer does not think that things are fundamentally different today except for speed and reach -- fundamental talent has always won.
For a moment in time, circa 2:20pm to 3:00pm this past Tuesday, I was micro-famous to about 15,000 collective followers of about 25 assorted micro-bloggers all sharing a common experience. This, by itself, is amazing. But it takes on a new meaning when you notice that each of these individuals crafted what they were hearing into something they felt was valuable enough to share with their followers. Each person added something and the collected work is humbling.
Add the RT (retweets) that you see above, a feature that lets tweeters resend each other's tweets -- then add the collected #SocComm tag, which lets unrelated people who were following the event (not the individual tweeters) read the feed, and you start to feel what everyone at SocComm felt -- the power of their own voices.
I was not famous for 15 minutes or 15 megabytes ... I was famous for 15 words. Awesome!
Anyone wondering if there is a commercial application for this technology should give me a call. The commercial potential of micro-fame and micro-blogging is mind boggling. Truly, the tweet is mightier than the pen.
Shelly Palmer is the host of MediaBytes with Shelly Palmer, a daily show featuring news you can use about technology, media & entertainment. He is the author of Television Disrupted: The Transition from Network to Networked TV (2008, New York House Press) and the upcoming, Get Digital: Reinventing Yourself and Your Career for the 21st Century Economy. (2009, Lake House Press). Shelly is also President of the National Academy of Television Arts & Sciences, NY (the organization that bestows the coveted Emmy Awards). For information about Get Digital Classes, visit http://www.shellypalmer.com/seminars