The Value of Specific TV Programs for Cereal Advertisers - DailyTRA

Based on ratings,the top ten Cable programs ranged in overall household ratings from 4.5 down to 2.7. TRA (see chart) indicates that six of these programs holds higher value for cereal advertisers, with indices of heavy cereal purchaser ratings going up to 125. From TRA’s Media TRAnalytics® you can learn about programs with more targeted appeal (lower ratings, i.e. not in the top ten) often have even higher indices against specific purchaser targets. For example, among all cable programs with at least a 0.1 rating, there are 304 cable programs with cereal heavy purchaser indices of 125 or higher, 65 of which have indices over 200. The highest index is for ESPN2’s “Outside The Lines” with 604.

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