When most people hear the words "State of the US economy" images of big banks, big corporations and big spending typically come to mind. Sure, these are the companies we see time and again in the news, on television and on our favorite Web sites, but are they really the backbone of our economy? Not by my count.
Did you know that 120 million Americans are employed by 28 million entrepreneurial businesses making up nearly 98% of all employers across the US (according to the National Small Business Association and the US Census Bureau)? Small business is the lifeblood of the US economy. So let’s take a step back and look at the “big” picture -- local small business exists to connect with their local consumers.
But how can a small business break through all this noise and get their message across to consumers? Where can they find a voice?
The answer is simple: Local businesses need local TV advertising, and nothing tells a story and connects better than a 30-second video spot on a cable network.
Local small businesses benefit from the connection to their community, an advantage that large corporations lack. But this connection doesn’t just happen on its own. For this connection to be made, a small business needs to develop relationships and engage with the community around them. And local advertising is the key to making this all happen; it’s an important component to fostering relationships and establishing customer loyalty.
Local cable TV advertising is uniquely suited for local business success. Here’s why:
It’s undeniable: The best way for small businesses to have a voice is through local cable TV advertising. After all, small businesses need local advertising and America needs vibrant small businesses.
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