The Vote is In and the Tea Party is on "Jersey Shore" - DailyTRA - MediaBizBloggers

Now that the mid-term election is over and the votes are in, the conservative Tea Party…well, let’s stay away from that for this blog – how about if we focus on a different kind of tea? The Ready to drink Tea and Coffee beverage category has had its ups and downs over the years and spends almost $40 million each year advertising on television. The brands in this category can maximize the value of their advertising dollars by knowing how to get the swing vote by advertising in programs with the best audience.

Shown below are three top rated cable programs, TNT’s The Closer and Rizzoli & Isles and MTV’s Jersey Shore, that offer both high ratings and a highly concentrated audience of Ready To Drink Tea buyers. Now that all those political ads are no longer cluttering the airwaves, you can attack your competition by finding The Right Audience™ with TRA.

For more information, please visit us at www.traglobal.com/blog or send an email to dailytra@traglobal.com.

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