The Year Ahead with Mindshare’s Colin Kinsella: Part 2

Cover image for  article: The Year Ahead with Mindshare’s Colin Kinsella: Part 2

In part two of this Mindshare interview series, Colin Kinsella, CEO, North America and Katerina Sudit, Executive Director, North America explore the year ahead for the advertising industry, with a bigger look at influencer marketing and digital content.

From the GroupM deal with Fullscreen, to the growth of Mindshare’s adaptive marketing engine, The LOOP, see what Mindshare is exploring for 2016 with its content practice, planning processes and more. (If you missed it, be sure to watch Part 1 of this interview.)



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