In part two of this Mindshare interview series, Colin Kinsella, CEO, North America and Katerina Sudit, Executive Director, North America explore the year ahead for the advertising industry, with a bigger look at influencer marketing and digital content.
From the GroupM deal with Fullscreen, to the growth of Mindshare’s adaptive marketing engine, The LOOP, see what Mindshare is exploring for 2016 with its content practice, planning processes and more. (If you missed it, be sure to watch Part 1 of this interview.)
Image at top courtesy of Corbis. The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillage/MyersBizNet management or associated bloggers.