The Year Ahead with Mindshare's Colin Kinsella: Part 1

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Cover image for  article: The Year Ahead with Mindshare's Colin Kinsella: Part 1

In part one of this new Mindshare interview series, Colin Kinsella, CEO, North America and Katerina Sudit, Executive Director, North America explore the year ahead for the advertising industry, specifically regarding both Millennials and the generation following them.

From “Generation Flux” to Snapchat to video consumption and more, find out which consumer trends are musts for marketers -- and why brands must talk to audiences, not demos. (Be sure to watch Part 2 of this interview.)

 

 

 

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