TiVo Users Listen to iPod With Greater Frequency - JackMyers Daily Data

Originally published on June 27, 2008

Among 18-64 year-old Digital Video Recorder/TiVo users, 25 percent used an iPod in the past week, compared to 13 percent of non-DVR/TiVo users who used an iPod in the past week.

*Percentage is based on those who used technology in past week. Source: JackMyers Emotional Connections™ Study 2007: Media and Technology Usage.