Toasty Confections… - DailyTRA - MediaBizBloggers

You don’t need to look very far for signs of America’s infatuation with Toaster Pastries, crispy on the outside and warm and yummy inside. Just this past summer a major toaster pastry manufacturer launched a mega popup store in New York’s Times Square to serve up the sweet confection. But how could they have gotten their message out? Had they incorporated TRA’s Media TRAnalytics® into their communications planning process they would have known CBS’s line up of 60 Minutes, Two and a Half Men, and Big Brother have the largest concentration of their category purchasers. Find The Right Audience™ with TRA.

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