Todd Haskell at Hearst is Reinventing Storytelling (VIDEO)

By The Storytelling Revolution Archives
Cover image for  article: Todd Haskell at Hearst is Reinventing Storytelling (VIDEO)

Todd Haskell, Senior Vice President/Chief Marketing Officer of Hearst Magazines, is responsible for the corporate marketing functions for Hearst’s industry-leading portfolio of 29 multi-platform magazine brands, including Elle, Cosmopolitan, Esquire, Men’s Health and Good Housekeeping. In this interview he explains the important role that emotional symmetry plays as brands unlock the storyline that matches the rich, immersive content that Hearst creates.

The groundbreaking partnership between Hearst and Lexus highlights this important connection through the “Lift Every Voice” campaign that showcases conversations between young Black journalists and the oldest generation of Black Americans. It offers a vibrant collection of inspiring stories featuring civil rights activists, hometown heroes and celebrities.

Haskell also talks about the disruptive e-commerce platforms that Cosmopolitan has embarked on, especially its livestreaming success with its bi-annual shopping event, Hauliday by Cosmo, featuring influencer-driven sales of fashion, apparel, footwear and beauty. Cosmopolitan reaches 24M readers each month, and they spent $9.9B on online purchases in the last year, accounting for 21% of all online spending by women in the U.S., according to Comscore.

Don’t miss this insightful video on how the power of your story can drive long-lasting impact for brands and society.

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