Top 20 Digital Native Sales Organizations: Google, Dstillery, Martini, AOL, Amazon Top List

Among 42 leading "Digital Native" company sales organizations, Google has the highest rated "Quality Sales Team and Customer Service" in a MyersBizNet survey of 300 advertiser and agency executives. While Google has had a dominant presence in the ad community for years, generating both positive and negative sentiment, the ad sales team is rated as a market leader (4/5 on a 5 point scale) by more than 90% of all those with whom it does business. There are significant differences in perceptions of sales organization quality and service between digital agency and full service media agency executives. These differences are also reflected when comparing the ratings of more tenured executives (who have been in the business for more than eight years) to those who have been in the business for one to seven years. The more senior executives can be expected to have had more personal relationships with sales teams while the junior respondents are judging on more day-to-day administrative and communications support. The top 20 ranked digital native sales organizations are listed below for

• Total Respondents
• Digital Agency Buyers/Planners
• 1-7 Years Tenure
• 8+ Years Tenure.

MyersBizNet Advertiser and Agency Media Satisfaction Survey – 2013
Overall Leadership: Quality Sales Team and Customer Service
Top 20 Digital Native Online/Mobile Media Organizations (among 42 rated)
Ranking Based on % of Executives Rating Each Organization (with which they have a relationship) 4/5 on a 5-pt. scale

MyersBizNet Advertiser and Agency Media Satisfaction Survey – 2013
Overall Leadership: Quality Sales Team and Customer Service
Top 20 Digital Native Online/Mobile Media Organizations (among 42 rated)
Ranking Based on % of Executives Rating Each Organization (with which they have a relationship) 4/5 on a 5-pt. scale

*Small but valid sample base. Source: MyersBizNet Annual Survey of Advertising Executive: Digital Native Media Companies. 300 total respondents. Conducted September, 2013. Full methodology and full list of included organizations are available by request. Premium and Platinum MyersBizNet Members are receiving full detailed reports. Forty-two digital native organizations were evaluated. Minimum respondent base is required in each category to be included (explaining why some organizations are included in the Total Respondent rankings but not for specific respondent groups). Twenty-nine legacy media digital sales organizations were rated separately.

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