Top 20 Digital Native Sales Organizations: Google, Dstillery, Martini, AOL, Amazon Top List

By The Myers Report Archives
Cover image for  article: Top 20 Digital Native Sales Organizations: Google, Dstillery, Martini, AOL, Amazon Top List

Among 42 leading "Digital Native" company sales organizations, Google has the highest rated "Quality Sales Team and Customer Service" in a MyersBizNet survey of 300 advertiser and agency executives. While Google has had a dominant presence in the ad community for years, generating both positive and negative sentiment, the ad sales team is rated as a market leader (4/5 on a 5 point scale) by more than 90% of all those with whom it does business. There are significant differences in perceptions of sales organization quality and service between digital agency and full service media agency executives. These differences are also reflected when comparing the ratings of more tenured executives (who have been in the business for more than eight years) to those who have been in the business for one to seven years. The more senior executives can be expected to have had more personal relationships with sales teams while the junior respondents are judging on more day-to-day administrative and communications support. The top 20 ranked digital native sales organizations are listed below for

  • Total Respondents
  • Digital Agency Buyers/Planners
  • 1-7 Years Tenure
  • 8+ Years Tenure.

MyersBizNet Advertiser and Agency Media Satisfaction Survey – 2013
Overall Leadership: Quality Sales Team and Customer Service
Top 20 Digital Native Online/Mobile Media Organizations (among 42 rated)
Ranking Based on % of Executives Rating Each Organization (with which they have a relationship) 4/5 on a 5-pt. scale

TOTAL RESPONDENTS DIGITAL AGENCY PLANNERS/BUYERS
ORGANIZATIONRank ORGANIZATIONRank
Google1 Google1
Martini Media*2 Media6Degrees (Dstillery)2
Amazon.com3 33Across*3
Magnet Media*4 Buzzmedia4
YouTube5 LinkedIn5
Media6Degrees (Dstillery)6 iVillage6
AOL / Ad.com7 AOL / Ad.com7
iAdS (Apple)8 Amazon.com8
Pandora9T Blip.tv / Maker Studios9T
Facebook9T Vibrant Media9T
iVillage11T iAdS (Apple)11
Vibrant Media11T BlogHer12T
LinkedIn13 Pandora12T
Demand Media14 Microsoft Advertising14
Undertone Networks*15 YouTube15
33Across*16 About com16
Blip.tv/ Maker Studios17 IGN17
IGN18 Facebook18
Microsoft Advertising19 WebMD com19
IAC Advertising Solutions20 Demand Media20
     

MyersBizNet Advertiser and Agency Media Satisfaction Survey – 2013
Overall Leadership: Quality Sales Team and Customer Service
Top 20 Digital Native Online/Mobile Media Organizations (among 42 rated)
Ranking Based on % of Executives Rating Each Organization (with which they have a relationship) 4/5 on a 5-pt. scale

RESPONDENT TENURE 1-7 Years in Business RESPONDENT TENURE 8+ Years in Business
ORGANIZATIONRank ORGANIZATIONRank
Amazon.com1 Google1
Google2 AOL / Ad.com2
Media6Degrees (Dstillery)3 iAdS (Apple)3
Vibrant Media4 Pandora4
YouTube5 Blip.tv / Maker Studios5T
Federated Media6 IGN5T
Magnet Media*7 Amazon.com7
Facebook8 iVillage8
Specific Media9 Undertone Networks*9
Microsoft Advertising10 YouTube10
Twitter11 IAC Advertising Solutions11
AOLOn12 LinkedIn12
LinkedIn13 Facebook13
Demand Media14 Demand Media14
Buzzmedia15 Media6Degrees (Dstillery)15
iAdS (Apple)16 About com 16
Pandora17 Microsoft Advertising17
AOL / Ad.com18T 24/7 Media18T
WebMD com18T Twitter18T
24/7 Media20 Vibrant Media20
     

*Small but valid sample base. Source: MyersBizNet Annual Survey of Advertising Executive: Digital Native Media Companies. 300 total respondents. Conducted September, 2013. Full methodology and full list of included organizations are available by request. Premium and Platinum MyersBizNet Members are receiving full detailed reports. Forty-two digital native organizations were evaluated. Minimum respondent base is required in each category to be included (explaining why some organizations are included in the Total Respondent rankings but not for specific respondent groups). Twenty-nine legacy media digital sales organizations were rated separately.

If you are receiving this report, you are a registered member to Jack Myers Media Business Network or are receiving it as part of a registered corporate membership. As a member, Jack responds personally to your e-mails, requests and comments. He is available to speak at your company events. In addition to Jack Myers Media Business Reports, your membership underwrites MediaBizBloggers.com, Women in Media Mentoring Initiative,Jack Myers Wall St. Report, Jack Myers Video Media Report, plus our exclusive industry economic forecasts, trend forecasts and corporate performance research. Re-distribution in any form, except among approved individuals within your company, is prohibited. As a member you have full access to all archives and reports at www.jackmyers.com. If you require your ID and password, contact maryann@jackmyers.com

[Image courtesy of cooldesign/FreeDigitalPhotos.net]

Copyright ©2020 MediaVillage, Inc. All rights reserved. By using this site you agree to the Terms of Service and Privacy Policy.