Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to subscribers at www.jackmyers.com.
ABC-TV, MTV Entertainment, ESPN, CNN, Weather and Clear Channel lead their respective industry categories in Multi-Platform Integration. Jack Myers Media Business Report recently surveyed more than 400 agency and advertiser executives, asking them to rate 65 national television sales organizations plus seven leading digital video sites on their performance in multi-platform integration. Watch this week’s Media Business Report for highlights from this study. The full survey results are available to Jack Myers Media Business Report subscribers at www.jackmyers.com.
To view, please click on the video above or visit http://jackmyers.v.reutersinsider.com/.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available above and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.