Top Shows Cruising Along Nicely - DailyTRA - MediaBizBloggers

TRA’s Media TRAnalytics® True Target Index based on actual consumer purchase behavior works well with top rated programs for June 21^st – 27^th to highlight viewers of these top rated programs are also the top Cruise Enthusiasts. Providing The Right Audience™ for Cruise advertisers, whether it’s Princess, Carnival, Norwegian or Royal cruise lines, it makes sense for advertisers to look beyond the standard demographic information to behavioral data when it comes to reallocating their advertising dollars to drive ROI.

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