Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to subscribers at www.jackmyers.com.
2013 Myers TV/Video Advertising Forecast
Total television and online digital video advertising is projected to decline two percent this year, according to the annual advertising and marketing forecast published by Jack Myers Media Business Report. Total national and local television advertising spending, including digital revenues generated by legacy TV media, is forecast to decline 3.3% to $73.8 billion in 2013Watch this week’s Jack Myers Video Media Report for more national and local TV insights. Myers full forecasts, available to members at www.jackmyers.com, include 52 media and marketing categories and include data from 2009 to 2020.
To view, please click on the video above or visit http://jackmyers.v.reutersinsider.com/.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available above and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.