Total consumer magazine-originated content ad spend is projected to stabilize at around $12.5 billion annually by the end of 2017. Jack Myers TomorrowToday forecasts that consumer magazine-originated content's digital ad spend growth between 2019 and 2020 will offset the decline in annual legacy spend during the same year: a first for consumer magazine-originated ad investment. The result is expected to be a modest recovery in total U.S. magazine-originated content ad spend during 2020. Magazine-originated content includes all legacy and digital content published by U.S. local and national consumer magazines.
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