Download Now: Total U.S. Digital Ad Investment Explosion Leaves Display Behind

By The Myers Report Archives
Cover image for  article: Download Now: Total U.S. Digital Ad Investment Explosion Leaves Display Behind

Display (banner) annual ad spend, at $5.2 billion, enjoyed a 32% share of total U.S. digital ad investment in 2010.  Jack Myers TomorrowToday projects that display ad spend will decline to $4.6 billion/year by 2020, a 4.2% share of total U.S. digital ad investment.  The decline in display ad spend and share are attributable to the continued growth of mobile & apps ad spend (excluding mobile search) as well as increased ad spend supporting online video and audio commercials in web-based advertising.  Facebook display ads are included in the display category.  YouTube and Facebook video are included in the online-originated video category.

Scroll down for details to download the full Jack Myers TomorrowToday detailed 45-page 2000-2020 Advertising, Shopper Marketing and Trade Communications Data and Forecasts report. Registered member company executives can download the report free; non-member companies can purchase the report for $4,950.  If you have trouble downloading our report, please email maryann@myersbiznet.com.

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