Jack Myers TomorrowToday forecasts that, as a category, total U.S. digital advertising investment will be double the total for national TV ad investment by 2020. National TV includes the categories of cable/satellite TV, broadcast network TV, broadcast syndication TV and interactive/VOD/addressable TV. Total U.S. digital ad spend will grow by nearly $100 billion from 2010-2020. Digital’s share of total U.S. advertising investment is expected to increase from 31% in 2016 to 49% in 2020.
Scroll down for details to download the full Jack Myers TomorrowToday detailed 45-page 2000-2020 Advertising, Shopper Marketing and TradeScroll down for details to download the full Jack Myers TomorrowToday detailed 45-page 2000-2020 Advertising, Shopper Marketing and Trade Communications Data and Forecasts report. Registered member company executives can download the report free; non-member companies can purchase the report for $4,950. If you have trouble downloading our report, please email email@example.com.