Download Today: Total U.S. Digital Ad Spend Set to Surpass National/Local TV Ad Spend in 2018

By The Myers Report Archives
Cover image for  article: Download Today: Total U.S. Digital Ad Spend Set to Surpass National/Local TV Ad Spend in 2018

Jack Myers TomorrowToday forecasts that, as a category, total U.S. digital ad spend will surpass national/local TV ad spend (digital and linear combined) by 2020.  National TV includes the categories of cable/satellite TV, broadcast network TV, broadcast syndication TV and interactive/VOD/addressable TV that deliver viewership on a nation-wide basis.  Local TV includes the categories of local cable and local and national spot broadcast TV that deliver viewership on a market-specific basis.  National spot broadcast refers to market-specific ad spend by marketers located outside a local broadcaster's coverage area.  Total U.S. digital ad spend is expected to grow by nearly $100 billion from 2010 to 2020 (an increase of 580%).  Digital’s share of total U.S. advertising investment is expected to increase from 31% in 2016 to 49% in 2020.

Scroll down for details to download the full Jack Myers TomorrowToday detailed 45-page 2000-2020 Advertising, Shopper Marketing and Trade Communications Data and Forecasts report. Registered member company executives can download the report free; non-member companies can purchase the report for $4,950.  If you have trouble downloading our report, please email maryann@myersbiznet.com.

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