On ABC’s award winning mockumentary, Modern Family, some of the funniest moments often take place in a character’s car, en route to the mall, school, family functions and other events. And while the Dunphy’s van is a Toyota Sienna, and Mitchell and Cameron own a Toyota Prius, just what cars are favored by the viewers of this hit program?
TRA can provide those answers for advertisers looking to maximize their advertising dollars and select programs that provide the highest potential ROI. So while several foreign manufacturers deliver high indices forModern Family it is Volkswagen, not Toyota, at the top of the list followed by BMW, Subaru, Lexus and Mercedes. Owners of domestics Buick, Chevrolet/Geo and Lincoln/Mercury, and Nissan and Toyota are less likely to be found in the Modern Family audience. Insights like these can help drive sales in the real world, no matter what category your business is in.