Download Today: Trade Support Communications Now Drives Consumer Connectivity

By The Myers Report Archives
Cover image for  article: Download Today: Trade Support Communications Now Drives Consumer Connectivity

Trade support communications includes legacy & digital spend for experiential/event marketing, social marketing, branded entertainment/product placement, business-to-business media, public relations, and custom publishing/site development/native content.  Jack Myers TomorrowToday forecasts that social marketing spend will increase by $14 billion/year from 2017 to 2020, becoming the leading trade support spend category in 2018.  During the same time-period, annual experiential/event marketing is expected to grow by $2.3 billion/year.  By 2020, these two consumer focused categories are forecast to account for over $55 billion in annual trade support communications spend, up from $16.3 billion in 2017. Marketers are increasingly investing in trade support communications options that deliver more direct consumer connectivity.

Scroll down for details to download the full Jack Myers TomorrowToday detailed 45-page 2000-2020 Advertising, Shopper Marketing and Trade Communications Data and Forecasts report which includes 52 above and below-the-line media and marketing categories, with full historic data from 2000 and forecasts to 2020.  Registered member company executives can download the report free; non-member companies can purchase the report for $4,950.  If you have trouble downloading our report, please email

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