TRU and Univision Appeal to Mexico’s Tecate Beer Purchasers - DailyTRA

With estimates predicting in a few decades that approximately 60% of all US citizens will be of Latin American descent, advertisers such as Tecate Beer should be starting to increase their media spend and presence on other networks other than Univision and Telemundo.    TRA’s Media TRAnalytics® StoryFinder™ provides the advertiser of Tecate Beers with which networks have high Purchaser Rating Points™ in terms of Tecate beer purchasers. With this information, networks such as TRU and Spike are now able to court advertisers such as Tecate, Dos Equis and Modelo because they have The Right Audience™ for this type of product, in this case, Mexican beer.

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