It's no secret that sports culture influences young fans, and vice versa. But the National Basketball Association is interacting with members of Gen-Z in new ways that speak to that young fanbase's focus on social justice issues and communications on social media. That was a topic of conversation during a MediaVillage Advancing Diversity Week session powered by WarnerMedia. Bleacher Report host Taylor Rooks moderated a panel that featured Kelley Walton, Vice President of Marketing at the NBA, and Tina Shah, Executive Vice President and General Manager at Turner Sports. (You can watch the panel in its entirety in the video above.)
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