Turner, Viacom and Scripps Dominate Top Cable Entertainment Sales Organizations

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Scroll down for Jack Myers' overview on the survey results.

2014 Advertiser & Agency Media Satisfaction Survey
On Specialty Entertainment TV Networks
Based on Overall Average of Six Measured Categories
    
TOP 20 Sales Organizations (among 35 specialty entertainment networks measured and reported)
    
Rank Network Organization % rating 4/5 (5 pt. scale)
1Discovery Channel 61%
2Turner Young Adults 59%
3Turner Entertainment Sales 57%
4tScripps (HGTV & DIY) 56%
4tViacom Media Networks (Music & Logo) 56%
6ABC Family 55%
7Viacom Media Networks (Comedy, Spike +) 53%
8tScripps (Food & Cooking Channel) 52%
8tViacom Media Networks (Kids & Family) 52%
10AMC/We/IFC 51%
11History 49%
12Bravo 48%
13FX 47%
14A&E 45%
15Scripps (Travel Channel & GAC) 44%
16USA 43%
17BBC America 40%
18tSyfy 39%
18tNat Geo 39%
20ID Investigation Discovery 37%
    
Average 4/5 rating among Top 20 networks 52.0%
Average 4/5 rating among 35 networks 38.7%
Average 4/5 rating among 20 networks for:  
 Quality Sales Team & Customer Service 60.0%
 Effective Upfront Presentations & Negotiations 52.0%
 Value for the Investment 50.8%
 Marketing & Promotion Integration  49.6%
 Multi-Platform Digital Extensions 42.4%
 Relevant Research Support & Intelligence 42.1%
    

OVERVIEW:

Turner Broadcasting, Viacom and Scripps Networks dominate the top ten specialty entertainment cable networks, as evaluated by advertising executives, in delivering value for the investment and high quality sales organization performance. In the 28th Annual MyersBizNet Survey of Advertising Executives, Discovery Channel ranked first with an average 61% of respondents positively rating the network in six categories of value and performance. Viacom placed three groups within the top ten, Turner's two entertainment groups ranked in the top ten, and Scripps' two organizations also ranked among the top ten with a third in the top 20. Rounding out the top ten were ABC Family and AMC/We/IFC.A separate report has been issued on broadcast networks and a survey is now in the field on news, sports and information sales organizations.The overall performance is based on the average performance of each organization in six categories:

·Quality Sales Team and Customer Service,
·Effective Upfront Presentations & Negotiations,
·Value for the Investment,
·Marketing & Promotion Integration Opportunities,
·Multi-Platform Digital Extensions,
·Relevant Research Support & Intelligence.

Turner Young Adults and Turner Entertainment Sales ranked first and second respectively for Quality Sales Team and Customer Service. For Value for the Investment, History and AMC/We/IFC ranked first and second. The full reports are available by request to all MyersBizNet Premium and Platinum Member companies.

Source: 2014 MyersBizNet Advertiser & Agency Media Satisfaction Survey on Specialty TV Networks. Field Work conducted November 2013. 291 respondents. Rankings based on percent of respondents familiar with each organization rating that organization 4/5 on a 5 point scale. Categories measured include Quality Sales Team and Customer Service, Effective Upfront Presentations & Negotiations, Value for the Investment, Marketing & Promotion Integration Opportunities, Multi-Platform Digital Extensions, Relevant Research Support & Intelligence. Data may not be reproduced without written permission except for use by MyersBizNet Premium and Platinum Members. Full methodology and questionnaire available to MyersBizNet members.

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