Turner, Viacom and Scripps Dominate Top Cable Entertainment Sales Organizations

Scroll down for Jack Myers' overview on the survey results.

OVERVIEW:

Turner Broadcasting, Viacom and Scripps Networks dominate the top ten specialty entertainment cable networks, as evaluated by advertising executives, in delivering value for the investment and high quality sales organization performance. In the 28^th Annual MyersBizNet Survey of Advertising Executives, Discovery Channel ranked first with an average 61% of respondents positively rating the network in six categories of value and performance. Viacom placed three groups within the top ten, Turner's two entertainment groups ranked in the top ten, and Scripps' two organizations also ranked among the top ten with a third in the top 20. Rounding out the top ten were ABC Family and AMC/We/IFC.A separate report has been issued on broadcast networks and a survey is now in the field on news, sports and information sales organizations.The overall performance is based on the average performance of each organization in six categories:

·Quality Sales Team and Customer Service,
·Effective Upfront Presentations & Negotiations,
·Value for the Investment,
·Marketing & Promotion Integration Opportunities,
·Multi-Platform Digital Extensions,
·Relevant Research Support & Intelligence.

Turner Young Adults and Turner Entertainment Sales ranked first and second respectively for Quality Sales Team and Customer Service. For Value for the Investment, History and AMC/We/IFC ranked first and second. The full reports are available by request to all MyersBizNet Premium and Platinum Member companies.

Source: 2014 MyersBizNet Advertiser & Agency Media Satisfaction Survey on Specialty TV Networks. Field Work conducted November 2013. 291 respondents. Rankings based on percent of respondents familiar with each organization rating that organization 4/5 on a 5 point scale. Categories measured include Quality Sales Team and Customer Service, Effective Upfront Presentations & Negotiations, Value for the Investment, Marketing & Promotion Integration Opportunities, Multi-Platform Digital Extensions, Relevant Research Support & Intelligence. Data may not be reproduced without written permission except for use by MyersBizNet Premium and Platinum Members. Full methodology and questionnaire available to MyersBizNet members.

If you are receiving this report, you are a registered member to MyersBizNet or are receiving it as part of a registered corporate membership. As a member, Jack responds personally to your e-mails, requests and comments. He is available to speak at your company events. In addition to Jack Myers Media Business Reports, your membership underwrites MediaBizBloggers.com, Women in Media Mentoring Initiative,Jack Myers Wall St. Report, Jack Myers Video Media Report, plus our exclusive industry economic forecasts, trend forecasts and corporate performance research. Re-distribution in any form, except among approved individuals within your company, is prohibited. As a member you have full access to all archives and reports at www.jackmyers.com. If you require your ID and password, contact maryann@jackmyers.com