TV Maven: "quarterlife" Creator Not Ready to Give Up
By Elaine Liner Elaine Liner Archives
The Web-to-TV drama series quarterlife, which premiered on NBC this week, had a strong following in its twice-weekly webisode installments on MySpace and other sites. But what plays in one medium can get lost in another.
Here’s today’s statement from series co-creator Marshall Herskovitz about the show’s dismal ratings and its possible future elsewhere:
“I am happy to say that the reports of quarterlife’s demise are exaggerated. We’re deeply grateful for NBC’s efforts to make quarterlifea success on network television. However, I’ve always had concerns about whether quarterlife was the kind of show that could pull in the big numbers necessary to succeed on a major broadcast network. It is important to remember that quarterlife has already proved itself as a successful online series and social network with millions of enthusiastic fans. We live in a media world today where many shows are considered successful on cable networks with audiences that are a fraction of those on the Big Four. I’m confident that quarterlife will find the right home on television as well.”
He sounded more hopeful about the series’ success in this interview earlier this year.
Elaine Liner
Elaine Liner currently writes arts and media criticism for the Dallas Observer and other publications. A graduate of Trinity University, with a master's from SMU, Liner teaches writing and criticism on the college level. For a decade she wrote for daily news…
