TV Networks Funding Branded Content?

Every week, Jack Myers shares his unique perspective on the state of the media and advertising business in this free video. Jack's full report and economic forecasts are available to members at www.myersbiz.net.

Once upon the first decade of television, every primetime program came with a sponsor attached. If no sponsor stepped up, the program was shelved. According to a new study released by DailyMail.com and Digiday, that 1950s model is once again flourishing, only now it's online and under a new term: branded content. More than 70 percent of agency execs and 83 percent of advertisers say they've undertaken branded Web projects. Will the TV networks follow suit? Watch this week’s Myers Media Business Network video. For the industry’s leading insights and market forecasts, join the Myers Media Business Network.

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About Jack Myers:
Jack is a media ecologist and chairman of Myers Media Business Network, which provides economic counsel to more than 250 media, advertising, marketing, entertainment and financial services companies who subscribe to the weekly Jack Myers Media Business Report. Jack's new book, Hooked Up: A New Generation's Surprising Take on Sex, Politics and Saving the World, shares insights into the first generation to grow up with the Internet and the positive impact they are likely to have on business, culture and society.

Members can access the report at www.myersbiz.net. I share exclusive insights from the report in this week’s Video Media Business Report, available above and through Reuters Insider iPad app, which is available at no cost to all Media Business Report members.

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