Three hundred and forty million tweets. Fifty states and D.C. Small towns and big cities. Millions marched. Lives shattered. An incredibly bold partnership between Twitter and Clear Channel Outdoor brought the fervor and tragedy of our racial reality to the streets, avenues and highways of America. Pulling together the world of digital and the world of live-action, Twitter’s in-house marketing team diligently elevated real tweets from actual users and projected them onto giant Clear Channel billboards through out-of-home strategic placements, including signage near the intersection where George Floyd was murdered.