Three hundred and forty million tweets. Fifty states and D.C. Small towns and big cities. Millions marched. Lives shattered. An incredibly bold partnership between Twitter and Clear Channel Outdoor brought the fervor and tragedy of our racial reality to the streets, avenues and highways of America. Pulling together the world of digital and the world of live-action, Twitter’s in-house marketing team diligently elevated real tweets from actual users and projected them onto giant Clear Channel billboards through out-of-home strategic placements, including signage near the intersection where George Floyd was murdered.
The teams were recognized with the prestigious 2021 Mosaic Awards for their unwavering commitment to inclusion and for offering a voice to multicultural communities.
For both Robin Tilotta (pictured below left), Director of Consumer Marketing at Twitter and Ed Carfagnini (below right), Senior Vice President National Sales at Clear Channel Outdoor, this is just thebeginning of a long-standing partnership to continue to amplify the power of media to make a difference not only to hearts and minds, but to change entrenched behavior and drive new actions as we march towards a world of racial justice and equality for all.
Watch our interview with Tilotta and Carfagnini above ... or click here.
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